Social Media Management
Rain has managed social media accounts for @LoversStores and @Playboy, creating on-brand video marketing materials, overseeing a third-party creative team, and collaborating with major retailers like Yandy, SVAKOM, & COTR. Inc to support cross-brand initiatives.
SEO Overhaul
Rain has over three years of experience as a E-Commerce Coordinator, merchandising on-site collection pages, and providing unique copywriting for online merchandise. She played a key role in driving a 94% increase in blog traffic on LoversStores.com between 2020-2022 by authoring and formatting over 100 original articles on sexual health topics.
Content Production
Rain writes, conceptualizes, and shoots unique marketing materials based on seasonality and campaign objectives. Her work has been featured in HypeBae, Sexual Health Magazine, Women's Health, and across Playboy social channels.
Program Development
Rain launched an internal marketing program for a major sexual wellness retailer, creating over 9 months of campaign-related content to align over 300 associates with marketing and buying objectives. This program empowered retail staff to conduct monthly retail events as well as global promotional events designed to capitalize on industry holidays like National Orgasm Day & National Day of Pleasure.
Influencer Strategy
Rain has managed monthly influencer campaigns, cultivating a trusted network of industry partners through revenue analysis and content engagement. She is experienced with negotiating contracts, facilitating product transfers, creating content briefs, and organizing co-branded marketing campaigns and giveaways.
Brand Representation
As the brand representative for a leading sexual wellness retailer chain, Rain oversees and nurtures Lover's online community, actively engaging in cross-branded marketing initiatives such as podcasts and editorial interviews.